Hair can look dull and feel dry for a number of reasons, including color treating. Purple Rice Water Strength + Color Care Oil Serum locks in color to prevent premature fading, while taming frizz for a polished finish. This hair oil treatment features once forbidden Purple Rice Water, Wild Orchid, Sweet Violet Extract and Shea Moisture's certified organic fair trade shea butter. This lightweight, antioxidant packed hair oil serum instantly smooths cuticles to improve the appearance of split ends. Leaves hair soft and lustrous. Try the entire Purple Rice Water collection which includes 5 products: Shampoo, Conditioner, Mask, Primer & Styler and Oil Serum! No Sulfates, No Parabens, No Phthalates, No Petrolatum, No Mineral Oil, No Animal Testing. KEY INGREDIENTS: Purple Rice Water, Wild Orchid Extract and Sweet Violet Extract. DIRECTIONS: Pump hair oil into the palms and smooth over dry hair, concentrating on mid-lengths and ends. TIP: For thinner hair types, less is more. OUR STORY: Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. With this purchase you help empower disadvantaged women to realize a brighter, healthier future.

• SheaMoisture Purple Rice Water Oil Serum locks in color to prevent premature fading, while taming frizz.
• This lightweight, antioxidant packed hair oil serum instantly smooths cuticles to improve the appearance of split ends.
• This Purple Rice Water hair serum leaves hair soft and lustrous.
• This hair oil contains the following key ingredients: Purple Rice Water, Wild Orchid and Sweet Violet Extract.
• Pump hair oil into the palms and smooth over dry hair, concentrating on mid-lengths and ends.TIP: For thinner hair types, less is more.
• This hair treatment contains No Sulfates, No Parabens, No Phthalates, No Petrolatum, No Mineral Oil, No Animal Testing.